Starting to sweat, aren't you?

Huawei's move directly punctured the bubble of traditional luxury cars.

With the AITO M9, which broke through 100,000 cumulative orders in just six months after its launch, it claimed the top spot in luxury car sales above 500,000 yuan.

BBA (Bayerische Motoren Werke AG, also known as BMW, and Audi AG, along with Daimler AG, the parent company of Mercedes-Benz) thought that after Huawei sold the AITO and other series of text and graphic trademarks to Seres, Yu Chengdong would take a break for a while.Who would have thought, Yu Chengdong has been carrying the Xiangjie S9 to visit old friends in the industry.

After sitting in it, the CEO of Weibo couldn't help but be overwhelmed, grandly waving his hand and stating: "It's better than BBA, I'll order one."

What exactly is the "charm" of the Xiangjie S9 that can make a CEO, who is used to various top luxury cars, experience a different kind of luxury and praise it repeatedly?

Advertisement

Recently, Yu Chengdong appeared with the Xiangjie S9 at a Huawei store and live-streamed to endorse it, where Old Yu gave everyone a detailed explanation of the interior and configuration of the Xiangjie S9.

It is worth mentioning that the Xiangjie S9 has already started pre-sale and has arrived at the store, with a pre-sale price of 450,000-550,000 yuan, and it is estimated to be launched in August.Upon finishing my viewing, my initial impression is that the Enjoy World S9 is an incredibly cost-effective choice. It offers the luxurious experience of a "78S" at the price of a "56E", which seems to suggest that the title of "executive sedan" might need to be transferred to a new model.

Some netizens have indicated that the days when a bare-bones car interior with just a radio could be sold for hundreds of thousands are long gone.

Let's refrain from naming names here, so please don't take it personally, folks!

Let's get back to the Enjoy World S9 to avoid upsetting any "fragile-hearted" brands.Let's dive straight into the ride comfort of the Xiangjie S9 and see how it compares to luxury vehicles worth a million dollars.

Other new luxury cars from emerging brands place their zero-gravity seats in the passenger seat, known as the "Queen's Seat," while the Xiangjie S9 has it in the right rear seat for the boss, making it the world's first sedan with a zero-gravity seat.

The zero-gravity seat in the Xiangjie S9 supports 12-way electric adjustment, with a maximum back angle of 108 degrees and a maximum knee angle of 128 degrees, complemented by a 429mm leg rest, which is nothing short of a first-class boss experience.

Another highlight is the central armrest next to the boss seat, which is equipped with a 9-inch interconnected control screen. It supports an infinite folding angle between 0 and 45 degrees, and many rear adjustments can be made on this screen, including one-touch zero-gravity, one-touch cinema mode, one-touch sunshade, and one-touch nap mode functions.

For instance, with the one-touch nap mode, once activated, the boss seat automatically adjusts to zero-gravity mode, and the passenger seat lays flat to provide a more comfortable leg rest experience; and that's not all, the rear electric sunshade automatically rises, leaving the owners of the manual sunshade-equipped M9 envious!However, the sunshade for the small triangular window in the back seat still requires the owner to manually pull it up, which makes the owner of the AITO M9 feel a bit more balanced.

Additionally, the Xiangjie S9 features a split sunroof at the front and back, paired with sunshades. Judging from the dynamics, the roller should be in the middle area of the sunroof, giving it the feel of a traditional luxury car.

To be honest, many luxury new energy vehicles nowadays come with panoramic sunroofs, and some owners even purchase additional sunshades, turning their cars into mobile saunas during the hot summer in Guangzhou.

In contrast, the attention to detail in the experience offered by the Xiangjie S9 speaks for itself, it's quite meticulous.

What is most important for a boss's vehicle?It's about privacy. Typically, their confidants are drivers, but there's no wall that can't be breached by wind, and there are always ears behind the wall, especially in this era of big data. Therefore, the Xiangjie S9 has introduced a one-click disable mode, which, when activated, disables the permissions of the microphone and camera inside the car.

Combined with the Focus Mode, this is a real-time conversation encryption feature that can scramble the conversation sounds of the boss in the back seat, making the front seat hear different sounds. This configuration is quite interesting and more challenging than the game of guessing words with headphones on, so everyone can go to the store to experience it.

Behind the rear armrest is a temperature-controlled box, supporting cooling from 3°C to 10°C and heating from 35°C to 50°C, capable of holding four bottles of beverages.

In terms of entertainment, the Xiangjie S9 is equipped with the same retractable projection screen as the Wenjie M9, controlled by the armrest screen, projecting the video playing on the car's system onto the screen.

This method of projection is better than installing a large screen in the back seat, as even if users watch for a long time, it won't cause eye fatigue, motion sickness, or harm to the eyes.Additionally, once the projection screen is lowered, the rear car window curtains and sunroof shades will close, creating a private space isolated from the outside world. Paired with the Huawei SOUND audio system, it's like having a personal cinema.

Projection mode can create a private space in the back row? Wait a minute, my friend has a bold idea...

Almost got sidetracked, let's get back to the Xiangjie S9. Although the left rear seat does not have a zero-gravity seat, it can be adjusted for fore and aft position and reclining angle, ensuring a comfortable experience without compromise.

By the way, the center armrest can be folded up, allowing three people to sit in the back row; however, the middle seat is a bit protruding, suitable only for short-distance emergencies. If it's a necessity, then everyone should think carefully.

Having discussed the important rear seats, let's talk about the "not so important" driver's cockpit.Upon seeing the center console of the Xiangjie S9, my impression is that it is too flat and straight. Apart from the central control screen, all other screens are positioned closer to the front windshield, making the console truly a flat surface, so much so that one could easily place a laptop computer on it.

Ah, can it hold a laptop? Could this be designed for secretaries to work overtime?

Due to the positioning of other screens closer to the front windshield, there is no installation area for a HUD (Head-Up Display) on the console, which means it can only be paired with a digital instrument cluster.

Regarding the issue of a luxury car at the 500,000 level still being equipped with a digital instrument cluster, Lao Yu also responded during a live broadcast, stating that they believe the HUD would often be unclear, so they simply decided not to include it...

Alright, whatever you say, it goes!Additionally, the electronic exterior rearview mirrors on the Xiangjie S9 are quite intriguing. When the turn signal is activated, they switch to a wide-angle camera operation, displaying a broader view on the screen, which indeed enhances safety. However, most experienced drivers still feel that electronic exterior rearview mirrors are not as safe or as effective as traditional ones.

Overall, considering every aspect of the Xiangjie S9, it is primarily designed to cater to the needs of executives, which aligns well with the positioning of an executive sedan. Coupled with Huawei's empowerment, it indeed holds significant appeal for business leaders.

Currently, Hongmeng Zhixing already has the Enovate M9 competing in the high-end smart luxury market. Now, with the addition of the Xiangjie S9, it's like sending out two flagship models. If the latter can capitalize on the popularity of the former, the landscape of executive sedans will undergo a significant transformation.

However, some netizens have pointed out that the Xiangjie S9 is currently only available in a pure electric version, which excludes some potential users.

It is understood that the initial release of the Xiangjie S9 is in pure electric form, and there are rumors that a range-extender version will be launched later on. Interested parties may want to wait a bit longer.Furthermore, the current information about the Xiangjie S9 is still somewhat veiled, like "a face half-hidden behind a pipa." Will the new car be equipped with the debut ADS 3.0 and a 192-line 4D LiDAR system? Could the pre-sale price be just a smokescreen, with the actual pricing starting at 350,000 yuan?

Perhaps when the Xiangjie S9 hits the market, it may bring a big surprise to everyone.