On August 6, 2024, at the Hongmeng Smart Travel Enjoyment S9 and Huawei Full Scene New Product Launch, the panoramic smart flagship sedan Enjoyment S9 was officially released. As the first luxury flagship sedan of Hongmeng Smart Travel, the Enjoyment S9 adopts the "OneBox" design, achieving the best balance of large space, high efficiency, and high appearance, and features the first rear zero-gravity seats in a sedan, the first car-grade projection giant screen in a sedan, the exclusive D-class sedan Tuling platform, and the first HUAWEI ADS 3.0 high-level intelligent driving system, among other full-stack Huawei technologies. It provides a new interpretation of luxury flagship sedans from the aspects of design aesthetics, space, driving, intelligence, and safety, leading smart travel into a new era.

Huawei's Executive Director, Chairman of Terminal BG, and Chairman of Smart Car Solutions BU, Yu Chengdong, stated: "Enjoyment S9 is the first luxury flagship sedan of Hongmeng Smart Travel, forming a dual 9 flagship with the M9. The Enjoyment S9 reshapes the luxury experience in all aspects. The new car is launched and listed, and upon listing, it is available in large quantities. The dual 9 flagships meet at the peak!"

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Baic Group Party Committee Secretary and Chairman Zhang Jianyong shared: "Baic has tailored a world-leading intelligent manufacturing factory for Enjoyment, with an overall comprehensive automation rate reaching an advanced level in the industry, and possesses a world-leading ADS intelligent driving calibration system. On the basis of existing luxury quality control standards, it has introduced the industry-leading 'full-time quality monitoring sensing system'. Each car has a dedicated file, ensuring full traceability and monitoring."

Universal Aesthetics, Reshaping Luxury Design

The design concept of the Enjoyment S9 originates from the universe, following Huawei's aesthetic principles of "extreme, pure, and simple," creating a new paradigm of luxury sedan aesthetics. The new car offers five exterior colors including "Universal Red" and "Starlight Gold," paired with the iconic Star River headlights and luxurious Starlight Forged Wheels[1], interpreting the beauty of the universe; the new car is the first to adopt a hidden water-cut design, combined with smart electronic exterior mirrors[2] and flush side windows, achieving a perfect fusion of luxury aesthetics and leading technology, while achieving a global mass-produced luxury sedan ultra-low drag coefficient of 0.193cd[3], bringing excellent performance.

The Enjoyment S9's universal cabin adopts a symmetrical design structure, using the smart star ring design, and features the first Star River painting panel, with Nappa leather standard on all seats, selected natural wood, and luxurious materials meticulously crafted, with a natural beauty that is within reach; four ultimate interior colors including White Sand Apricot, Solid White, Amber Brown, and Polar Night Black meet users' individual needs. In addition, it collaborates with Nathalie Feisthauer, a winner of the "Oscar of the perfume industry" FIFI Award, to select raw materials such as roses from the foot of the Alps and the Mediterranean coast, and customizes three master high-end series fragrances[4], bringing a top sensory experience.

Executive-level Private Space, Beyond Traditional Luxury Experience

As a luxury flagship sedan, the Enjoyment S9 has a wheelbase of 3050mm, and the available cabin space reaches up to 3460mm[5], achieving a 67% space utilization rate[6], reshaping the luxury experience with a superior spacious space. It is the first in the industry to introduce rear zero-gravity seats[7] in a sedan, supporting 12-way electric adjustment, with a maximum waist angle of 108° and a maximum knee angle of 128°, coupled with a 429mm ultra-wide leg rest, fully meeting the needs of the human body's relaxed posture. The first rear exclusive secretary screen supports infinite folding between 0°-45°, and with HarmonyOS support, it is smooth and easy to control. Users can also easily activate the cinema mode, nap mode, and super privacy mode through the armrest screen, providing an intelligent and luxurious experience that is within reach.

The Enjoyment S9 is the first sedan to feature a car-grade projection giant screen[8], with a car-grade projector and a 32-inch lifting projection screen, replicating the cinema viewing experience; paired with a 25-unit professional-level audio system, the new Huawei Yuezhang audio series with a total power of 2080W, providing an enjoyable concert hall experience. In addition, the HarmonyOS 4 equipped on the Enjoyment S9 has made further breakthroughs in aspects such as personalized play, efficiency, intelligence, smoothness, and security and privacy, making the human-car interaction more efficient and convenient. The in-car Xiaoyi smart assistant has been further upgraded and optimized, with the Xiaoyi information channel, allowing you to stay informed about the world while inside the vehicle.

Luxury Driving Control New Benchmark, Reshaping the Driving ExperienceThe Enjoy S9 features a double wishbone front suspension and a multi-link independent rear suspension, with an integrated design of springs and dampers, and comes standard with a five-level height-adjustable air suspension and CDC (Continuous Damping Control) system, offering both comfort and handling. Its braking distance from 100km/h to 0 is only 32.77 meters, and it achieves a moose test result of 81.4 kph, rivaling or even surpassing luxury cars worth over a million dollars. The Enjoy S9 is also equipped with the exclusive Touring platform for D-class sedans, based on the HUAWEI IDVP intelligent vehicle digital platform. It utilizes a multimodal fusion perception system, HUAWEI DATS (Dynamic Adaptive Torque System), and HUAWEI XMOTION intelligent body coordination control system, along with top-tier intelligent tuning, to create an ultra-comfortable and stable driving experience. Additionally, the Enjoy S9 comes with a motion sickness alleviation mode, effectively reducing the discomfort of car sickness for a more pleasant journey.

In terms of power, the Enjoy S9 is equipped with the new HUAWEI DriveONE 800V high-voltage silicon carbide platform, with a 0-100 km/h acceleration of 3.9 seconds for the all-wheel-drive version. Beyond its inherent powerful performance, the Enjoy S9 also achieves economic efficiency, with a combined electricity consumption of only 13.2 kWh per 100 km, providing users with stronger power, lower energy consumption, and a quieter driving experience.

Zeng Yuqun, Chairman and CEO of Contemporary Amperex Technology Co., Ltd. (CATL), personally attended the event and shared that CATL has created the industry's thinnest 800V, 100 kWh safety battery for the Enjoy S9. The CLTC (China Light-duty Vehicle Test Cycle) comprehensive range can reach up to 816 km, and with the 800V high-voltage fast-charging platform, an additional 200 km of range can be achieved in just 5 minutes, making travel more worry-free.

The Enjoy S9 is the first model to feature the HUAWEI ADS 3.0 advanced intelligent driving system, with a standard 192-line LiDAR and the industry's first end-to-end new architecture, enabling driving around the country. It is the first in the industry to offer a parking space to parking space intelligent driving feature, connecting parking lots to public roads, public roads to parks, and park surfaces to underground areas, truly achieving full-scene penetration, and the driving experience is more human-like, making it enjoyable to drive anywhere in the country.

In terms of parking, the Enjoy S9 has upgraded its parking capabilities, not only supporting obstacle avoidance and stopping without the need to repeatedly get in and out of the vehicle but also supporting remote one-touch parking, making it more convenient and safe. Additionally, the Enjoy S9's parking valet service is officially commercialized. After arriving at the destination, passengers can simply exit the vehicle, and it will autonomously park itself, solving the pain points of difficulty and time consumption in finding parking spots, leading the way in parking technology.

Safety is the ultimate luxury. The Enjoy S9 is the first to feature the all-direction collision avoidance system CAS 3.0, with forward AEB (Automatic Emergency Braking) supporting recognition of pedestrians and vehicles crossing outside the lane, and the new addition of road adaptive AEB for advanced prediction and precise braking. It also introduces the enhanced automatic emergency steering eAES system, which combines braking and lane changing to handle complex road conditions more flexibly. It has a triple protection mechanism against accidental acceleration pedal pressing, making driving safer. Moreover, the Enjoy S9 features an ultra-strong body with an innovative dual-chamber dual-tube A-pillar structure, designed according to the more stringent C-NCAP 2024 five-star safety standards, providing five-star safety. With high-level safety batteries, HarmonyOS ALPS healthy cabin, and privacy and security protection, it always ensures the safety of users on the go.

The Enjoy S9 comes in two versions, with the Enjoy S9 Max's official suggested retail price at 399,800 yuan, and the Enjoy S9 Ultra's official suggested retail price at 449,800 yuan. By placing an order immediately, customers can also receive a 15,000 yuan optional gold and a 20,000 yuan intelligent driving package discount, with the first-sale benefits stackable with pre-order benefits and the priority enjoyment plan benefits. The first-sale benefits deadline is October 8, 2024, at 23:59:59. From now on, customers can place orders or book test drives through channels such as Huawei Mall, HarmonyOS Smart Travel Mini Program, Huawei Experience Stores, and HarmonyOS Smart Travel User Centers.

Non-standard configuration, optional installation ↑

Please check cleanliness before driving and do not obstruct the display screen during driving, paying attention to traffic safety ↑For the vehicle's partial configuration in the test condition of 160 km/h, the aerodynamic drag coefficient is indicated by the upward arrow;

Standard with 3 fragrances, the Master High-End Series fragrances require optional installation, indicated by the upward arrow;

The cabin space refers to the area from the front windshield to the rear windshield, and the data comes from the official testing agency of the Enjoy World S9, indicated by the upward arrow;

The value is the cabin space divided by the overall vehicle length, indicated by the upward arrow;

Not standard, the rear-wheel drive long-range version requires optional installation, recommended for use in parking status, indicated by the upward arrow;

Not standard, the rear-wheel drive long-range version requires optional installation, indicated by the upward arrow;

CDC stands for Continuous Damping Control, indicated by the upward arrow;

3.9s is the actual measured value of the 0-100 km/h acceleration for the all-wheel-drive flagship version, indicated by the upward arrow;

The rear-wheel drive long-range version's CLTC condition energy consumption data, actual use may vary, for reference only, indicated by the upward arrow;

100 kWh is the actual measured value at a 0.3C discharge rate, indicated by the upward arrow.Data sourced from the Enjoy World S9 Rear-Wheel Drive Long-Range model test values ↑

Fast charging time data obtained from testing with approximately 480kW power charging piles, subject to actual conditions ↑

This feature is for assisted driving only and cannot replace the driver's control; the driver must always maintain necessary attention and intervene in a timely manner according to the surrounding environment ↑

The parking valet service supported parking lots, specific availability, and charging methods are subject to official announcements. ↑