When it comes to new brands in the automotive industry, the past few years have seen a sudden explosion like mushrooms after a spring rain. On the evening of July 31st, a brand named Chenggong Automobile held a co-creation event in Changzhi, Shanxi. During the event, Mr. Wang, the leader of Chenggong Group, comprehensively introduced the group's industrial layout and Chenggong Automobile's years of car manufacturing experience. Additionally, there was a super fan benefit: a "Super Wealth Creation Plan" activity that gives away 7 cars a week. So, the question arises, what is the background of this Chenggong Automobile? What kind of strength and depth does it have to allow it to get a share of the Chinese automotive market? With this question in mind, I went into the manufacturing plant of Chenggong Automobile to find the answer...

At first, I thought Chenggong Automobile was just a newly emerged car manufacturer. Who would have known that Chenggong Group was originally established in 1998. Initially, its industrial pillar was just coal trade. Later on, it developed into a comprehensive private enterprise across industries such as coal mining, transportation, automobile engine and vehicle manufacturing, general aviation services, real estate, and petrochemicals.

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In the automotive sector, Chenggong Automobile has a history of 15 years. It has a complete industry chain that includes research and development, production, sales, and after-sales service. Their products include: traditional fuel vehicles, methanol vehicles, CNG (natural gas) vehicles, and pure electric logistics vehicles. Mainly focusing on mini vans and mini trucks, their products are also popular both domestically and internationally.

Well, here comes another question. As we all know, in the mini van/mini truck segment, there are also brands with longer histories, such as Wuling or Changan. So, what advantages does Chenggong Automobile have to stand out among these "big brother" brands?

Although Chenggong Automobile has its own mines, everyone knows that a good product requires new technology and high-quality assurance to have good sales. Finally, I found the source of their strength and confidence in the introduction of Chenggong Automobile Manufacturing Co., Ltd. It turns out that the predecessor of Chenggong Automobile Manufacturing Co., Ltd. was the Huangyadong Arsenal of the Eighth Route Army in the Taihang Mountains. The factory still maintains a military-style management to ensure the quality of the products.Moreover, since its establishment in 2009, Chenggong Automobile has successively introduced advanced manufacturing processes and production lines from Germany, Japan, Italy, and other countries. It boasts an automated intelligent stamping line, robotic welding production line, German DURR fully automatic painting production line, and a modern assembly line. The factory's vehicle production capacity reaches as high as 500,000 units. To put it in layman's terms: "It turns out that money really can... overtake on the inside lane!"

No wonder, after 15 years of deep cultivation in the commercial vehicle market, Chenggong Automobile has established two major production bases in Changzhi, Shanxi, and Zunyi, Guizhou. It has also built factories in Brazil and Myanmar overseas. It is worth noting that Chenggong Automobile has obtained qualification certifications in 23 countries and regions worldwide. Its products are bestsellers in 46 countries and regions. In simple terms, after investing a huge amount of money to purchase the world's most advanced technology and equipment, the products produced by Chenggong Automobile have won global consumer recognition in terms of both technology and quality.

Of course, in today's highly competitive market, no matter how good your product quality is, how advanced your technology is, or how high your appearance is, the key to making consumers willing to pay is still the price. So far, Chenggong Automobile has launched as many as 33 models, of which 22 models are supplied to the domestic market. The other 11 models are exported to overseas markets. The biggest highlight of these models is their cost-effectiveness!

For example, Chenggong Automobile's high-quality micro-truck - Chenggong Zebra, its biggest highlight is also the price. Think about it, with a price range of 36,600 to 61,800 yuan, you can only buy a small and pitiful micro-vehicle on the market. However, the Chenggong Zebra is a micro-truck with a length of 4.84 meters. Its rated load capacity reaches 0.715 tons. It is equipped with a 1.5L naturally aspirated engine, with a maximum horsepower of 112 and a maximum torque of 146 N·m.

It also offers a variety of logistics loading styles, such as wing expansion, refrigeration, box-type, and warehouse fence, etc., to choose from. It can be said that the Zebra micro-truck is a good helper for many entrepreneurial novices to create wealth. Moreover, it has an ultra-long warranty period of 8 years or 200,000 kilometers, compared to many competitors with only a 3-year 60,000-kilometer warranty, the Zebra indeed can let users have no worries after purchasing a car.In addition to these, there is the successful Oryx with a starting price of 57,800 to 61,800 yuan. Its main selling point is its wider body, equipped with a 3-ton light truck rear axle and a straight-through beam design, coupled with dual rear wheels. This allows it to carry a maximum payload of 1.75 tons. It is powered by a 1.6L naturally aspirated engine, with a maximum horsepower of 122.

There is also a rare 7-inch central touch control screen and an ESP system in its class. Compared to other micro trucks in the same category, its rich configuration and affordable price remain its biggest advantage.

The successful Camel, priced between 119,800 and 124,800 yuan, is a pure electric urban logistics vehicle. Its biggest highlight is the battery from CATL. It can achieve a range of 300km after charging for 1 hour. It also has a large interior space that can meet users' needs in various scenarios such as urban distribution or express delivery. Whether it's for commuting or carrying goods, it can meet both needs.

Seeing this, you might think that successful cars are just wealthy investors who use a lot of money to stack technology and quality. But in fact, successful cars also have their own R&D team. For example, there is the Shanxi Province Postdoctoral Innovation Practice Base, the doctoral workstation jointly built by Hunan University and Central South University, and several other R&D platforms. Up to now, successful cars have also established cooperative relations with Taiyuan University of Technology, Beijing Institute of Technology, Tianjin University of Technology, Tianjin University, and other well-known domestic schools. They work together to carry out new technology R&D projects.

Therefore, the R&D direction of successful cars covers many fields such as power transmission system design, simulation design, calibration control development, etc. At present, successful cars have also mastered the core development technology of the three electricity, and have a fully independent intellectual property rights of the whole vehicle controller, motor, controller, and battery integrated development technology, etc.Possessing a total of 130 authorized patents and six copyrights, it is understood that Success Automobile is actively exploring new technological research and development, including the VCU vehicle control system, hydrogen fuel cell platform, BMS power battery management system, and several other new research projects. Seeing this, everyone should have a sufficient understanding of the strength of Success Automobile.

It is worth mentioning that as a "user-oriented enterprise," Success Automobile has launched a "Super Wealth Creation Plan" that gives away seven cars a week, using practical actions to support national entrepreneurship and wealth creation, and to achieve success together with users. Therefore, the reason for Success Automobile's success lies not only in having enough capital to support research and development and growth but also in having a deep understanding of consumers and the market, and a strong focus on technology and quality, which allows them to go further and further on the path to success!