On July 12, 2024, at the Honor Magic flagship new product launch event, the all-new folding screen flagship new products Honor Magic V3 and Honor Magic Vs3, Honor tablet MagicPad2, Honor MagicBook Art 14, and other products made a stunning appearance. As a leader in the folding screen phone industry, Honor once again brought an innovative breakthrough in folding thin and light technology, providing consumers with a revolutionary experience that is more powerful yet thinner.

Honor has always adhered to a dual-wheel driven product philosophy, relying on nearly ten billion yuan of R&D investment and deep technical cultivation in the folding screen field, bringing a brand new experience of thinness, reliability, and efficiency to folding screen phones, meeting users' pursuit of ultimate technology. The launch of Honor Magic V3 and Honor Magic Vs3 has once again achieved many technological breakthroughs and functional innovations in the folding screen phone field. Not only does it achieve an extremely thin and light design through the brand new Honor Luban architecture, but it also brings innovative experiences such as the third-generation Qinghai Lake battery, aerospace special fiber material, Honor vision relief oasis eye protection screen, dual satellite communication, and 2.5-meter waterproofing, fully interpreting Honor's value proposition of creating the ultimate experience for consumers with technological magic.

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The more powerful, the thinner! Honor Magic V3 once again breaks the global thinness record for inward folding screens.

Continuously defining thinness and leading the millimeter era! The all-new folding flagship Honor Magic V3 introduces the brand new Honor Luban architecture, applying 19 innovative materials and 114 micro-structures, which not only further promotes the progress of material science but also elevates manufacturing technology to a new level. Compared with the 9.9mm thickness of the previous flagship Honor Magic V2, Honor Magic V3 has an astonishing 9.2mm folding body thickness, setting a new record for the thinnest inward folding screen; at the same time, its weight of 226g is even lighter than many straight board flagships. Another new product, Honor Magic Vs3, with a folding thickness of 9.8mm and a weight of 229g, is also unique in the inward folding large screen phone market, leading the industry. The thin and light design and comfortable grip experience of Honor Magic V3 and Honor Magic Vs3 completely break the form boundary between folding screen and straight board phones, allowing consumers to choose folding screen phones without being bound by appearance and weight.

What's more, Honor Magic V3 is equipped with a thin and light folding hinge structure, with a thickness of only 2.84mm, using the second-generation Honor shield steel with a strength of up to 2100Mpa, and the impact resistance is increased by 100%. The phone body is the industry's first aerospace special fiber, with an impact resistance 40 times that of iPhone 15 Pro Max. In terms of screen protection, the outer screen of Honor Magic V3 uses Honor Diamond Rhino glass, based on the second-generation nano microcrystalline glass technology, with a 10-fold increase in all-scene anti-drop capability, and uses silicon nitride crystal technology, with a unique 4000+ layer design, achieving 10 times the anti-scratch and anti-drop performance; the inner screen is equipped with Honor Diamond Flexible Armor, with an anti-impact silicon gel material + nano-scale aluminum oxide coating, with 5 times and 20% increases in wear resistance and impact resistance, respectively. In addition, the Honor Luban hinge of Honor Magic V3 has undergone 500,000 folding tests and 10,000 bending tests, with excellent control of screen crease depth, only 78 microns; and the product supports the IPX8 waterproof grade, becoming the only folding screen phone certified for 2.5-meter waterproofing, providing users with a comprehensive and reassuring folding screen usage experience.

In terms of endurance, Honor Magic V3 once again breaks through technical barriers, equipped with the third-generation Qinghai Lake battery, which is the industry's first silicon-carbon negative electrode battery with a silicon content exceeding 10%, with an average battery thickness of only 2.6mm, but it achieves a large capacity of up to 5150mAh. With the self-developed energy efficiency enhancement chip HONOR E1 and Honor Dujiangyan power management system, the precision of energy management has been increased by 3 times, and it can intelligently recognize different charging and discharging scenarios. Its excellent endurance performance has passed the "24-hour endurance certification" of the China Quality Certification Center for smartphones, and it can easily meet the needs of a full day even under high load. In addition, both Honor Magic V3 and Honor Magic Vs3 support 66W wired fast charging and 50W wireless fast charging, which can achieve rapid power recovery.

Under the thin body, Honor Magic V3 adopts the central imaging module design of the dome octagon, while Honor Magic Vs3 is the side-mounted imaging module design of the extreme star ring. Honor interprets the product color with the magnificent scenery of China's mountains and rivers and the scenery along the Silk Road, and both new folding screens include three colors: velvet black, tundra green, and Qilian snow. Honor Magic V3 also has the exclusive new "Silk Road Dunhuang" color, drawing on the grandeur of the desert and the shock of mural art, as if unfolding a beautiful historical picture scroll, showing a luxurious style.

Honor Vision Relief Oasis Eye Protection Screen, Honor Hongyan Communication and other leading experiences

With continuous R&D investment and technological innovation, Honor has successfully created several leading technologies in the field of eye protection in the mobile phone industry. Honor Magic V3 and Honor Magic Vs3 are the first to launch the Honor Vision Relief Oasis Eye Protection Screen, which can simulate the effect of defocusing mirrors, suppress the growth of the eye axis, and according to a medical control test of 117 people, watching 25 minutes of Honor Magic V3, the average thickness of the choroid of the eye increased by 6 microns, making the blood flow in the fundus more smooth, and the eyes more relaxed. What's more, Honor Magic V3 is also exclusively equipped with the brand new dry eye-friendly Honor Oasis Eye Protection Technology, which can intelligently recognize dry eye risks through AI and actively display adjustments, thereby effectively alleviating visual fatigue. These two technologies, combined with existing ultra-high frequency PWM dimming, sleep display, natural light eye protection, natural color display, and hardware-level low blue light technology, form seven major Honor Oasis eye protection technologies, providing users with comprehensive care for eye use from passive to active, from general to precise.In terms of imaging, even for slim folding screen smartphones, Honor maintains an extremely high industry standard. Both the Honor Magic V3 and Honor Magic Vs3 are equipped with DSLR-level Honor Eagle Eye cameras and feature periscope-style telephoto lenses. The Honor Magic V3 is equipped with a 50-megapixel wide-angle main camera, which for the first time on a folding screen, uses the largest 8-line SMA memory metal actuator, increasing the focusing speed by up to 45%, and also achieving the largest F1.6 lens aperture on a folding screen phone. In addition, within the ultra-thin body, a periscope-style telephoto camera module is built-in, achieving a maximum 100X telephoto capability, bringing users a clear and realistic imaging effect that is good for both near and far. The Honor Magic V3 and Honor Magic Vs3 have also optimized many shooting experiences on the folding large screen, with a new hovering photo function that can be used hands-free in various application scenarios including watching movies, meetings, sports, music, photography, and office work, and also supports automatic hovering capture with the Honor Eagle Eye camera; the large screen album function can support up to 4 photos for comparison, making photo organization and selection more convenient.

In terms of communication, the Honor Magic V3 supports Honor's Hongyan communication technology and for the first time on a folding screen, supports two-way voice calls and two-way SMS messaging with the TianTong satellite. By customizing a miniaturized satellite baseband, it not only reduces the motherboard area by about 40%, but also significantly improves the satellite connection speed, greatly enhancing the connection speed of the TianTong satellite. In addition, Honor has also cooperated with Gaode, allowing direct satellite connection to maps even in environments without a network, providing great convenience for outdoor assistance, and this feature is planned to be launched later.

In terms of performance, the Honor Magic V3 is equipped with the third-generation Snapdragon 8 flagship chip and uses the brand new Honor Pure Titanium cooling VC, which for the first time uses titanium metal as the VC base material, reducing the device weight by 40% and increasing the cooling area by 22%. In addition, the Honor Pure Titanium cooling VC also uses a higher level of aerospace-grade laser welding technology and the industry's first titanium metal passivation technology, ensuring the long-term use reliability of the heat sink.

Honor's platform-level AI intent recognition reconstructs the smart experience of folding screens. The Honor Magic V3 and Honor Magic Vs3 are equipped with Honor's self-developed end-side large models, which can provide personalized services for users based on understanding and perception of user preferences. The newly upgraded Honor MagicOS system can also achieve platform-level AI intent recognition, from AI's end-cloud collaboration to the implementation of AI on the end side, achieving the reconstruction of the operating system, bringing a personalized smart service for each user, and providing an unprecedented AI experience.

The Honor Any Door function can achieve one-step direct access to cross-application operations. On the folding large screen, users can achieve more convenient operations such as finding travel methods and restaurant information at the same location at the same time, and achieving multi-platform simultaneous price comparison with a single image through two drags. Based on the Honor MagicOS 8.0.1 system, the Smart Capsule function is better optimized for large screens, and it also adds support for Meituan, Baidu Navigation, visual health, etc., and further improves the coverage of scenarios. The newly launched AI elimination function, based on the capabilities of the cloud large model, intelligently eliminates redundant information in the image and fills in the eliminated parts with generative filling, making the photo subject more prominent and the picture cleaner and tidier. The Honor Magic V3 also pioneered the AI end noise reduction function, with clear two-way voice calls, making communication smoother.

In terms of split-screen management and device interconnection, Honor MagicOS 8.0.1 also performs better. The new parallel space dual system supports binding exclusive SIM card numbers for work and life spaces, with completely isolated contacts and call records, turning into two mobile phones in seconds. At the same time, the permission control upgrade within its parallel space also ensures that usage traces are not leaked, making work more focused and reassuring, and life more enjoyable. In addition, the Honor Trust Ring capability has also evolved, making full use of the advantages of the folding large screen, and for the first time supports one-screen operation of two machines, dual-end control, rapid access to all applications and services, and files on both phones can be shared with one drag, breaking the traditional physical device boundary of dual machines.

Honor MagicOS 8.0.1 also brings an efficient experience for large screen gaming and office work. Its game super split-screen function uses a unique game layer separation rendering technology, separating the main scene layer and the operation layer of the game, achieving better display effects, full screen without obstruction, truly achieving the effect of one screen divided into two screens, and each screen is fully utilized; in terms of office work, the large screen office experience is comparable to a PC, users can easily switch between large screen/full screen, allowing work materials to smoothly read and operate between fine operation and overall comparison, giving full play to the advantages of the large screen, and users can easily switch between full screen and split screen in commonly used office software with one drag and one click.

Honor MagicOS 8.0.1 has also optimized the large screen desktop, with a new interaction method designed for the bottom Dock, making full use of the width of the large screen, while also providing resident application and smart application recommendations; the new AI ventilated layout retains more desktop space in the large screen, making the interface more refreshing and reading more relaxed, reducing visual pressure.Honor Magic V3 and Honor Magic Vs3 will start pre-sale at 16:18 on July 12, 2024, and will officially go on sale at 10:08 on July 19, 2024, at Honor Mall, major authorized e-commerce platforms, Honor experience stores, and authorized retail outlets. The Honor Magic V3 will be available in three storage configurations: 12GB+256GB, 16GB+512GB, and 16GB+1TB, with prices starting at 8999 yuan; the Honor Magic Vs3 will offer three storage configurations: 12GB+256GB, 12GB+512GB, and 16GB+1TB, with prices starting at 6999 yuan.

AI Fully Empowers Hardware, New Honor Magic Family Tablets and Notebooks Unveiled

At this press conference, new tablets and notebooks from the Honor Magic family were also unveiled. Among them, the newly launched Honor MagicPad2 features a unique OLED screen with outstanding display, leading its segment with a 3K resolution, 1600 nits peak brightness, and a 1,000,000:1 contrast ratio. As the industry's first product equipped with Honor's eye-relief oasis screen, the Honor MagicPad2 utilizes a 4320Hz ultra-high frequency PWM dimming and the latest "AI defocusing eye protection technology" to create an eye-friendly display oasis, setting a new benchmark for tablet eye protection. In terms of smart AI office capabilities, Honor has enabled AI on the device side, providing the Honor MagicPad2 with an AI PC-level user experience. Starting from the two core scenarios of tablet office work and learning, a series of cutting-edge AI technologies such as AI voiceprint noise reduction, AI voice-to-text, and AI meeting minutes are employed to bring new learning and office experiences, aiding users in efficient content creation.

The Honor MagicPad2 also leverages device-side AI to enable spatial audio, combining leading speaker hardware with tuning from top audio-visual apps to provide an immersive entertainment experience. Equipped with the third-generation Snapdragon 8s flagship chip, the Honor MagicPad2 offers a smooth multitasking experience, complemented by a 10050mAh large battery and a 66W super fast charging combination, alleviating users' battery anxiety. Finally, the Honor MagicPad2, paired with the new Honor Magic-Pencil 3, will become the best partner for mobile office work.

The Honor notebook series also welcomes a new flagship member—the Honor MagicBook Art 14. As a new high-end ultra-thin AI PC, the Honor MagicBook Art 14, like the Honor Magic V3, adopts the Honor Luban architecture, which includes aerospace-grade innovative materials and innovative structural design, resulting in an ultra-thin body of about 1cm and a weight of only 1.03kg, pushing the limits of technology to a new thinness. The Honor MagicBook Art 14 features a pioneering magnetic levitation smart eye camera design, offering a 14.6-inch 3.1K OLED touch screen with the highest screen-to-body ratio of 97% in the PC industry. It supports 4320Hz ultra-high frequency PWM risk-free dimming and Honor's oasis eye protection technology, leading the PC industry's eye protection standards with multiple authoritative eye protection certifications.

As the first ultra-thin AI PC under Honor, the AI capabilities and experience of the Honor MagicBook Art 14 have been fully upgraded. With the platform-level AI-enabled OS Turbo 3.0 technology, it delivers industry-leading endurance and performance experiences. The Honor MagicBook Art 14 is equipped with the Intel Core Ultra 7 155H processor, available in two color options: Sunrise Impression and Summer Olive, with prices starting at 7999 yuan. It will start pre-sale across all channels at 16:18 on July 12, 2024, and will officially go on sale at 10:00 on July 26, 2024.

At the end of this press conference, Honor also launched the new generation Wi-Fi 7 router, Honor Router 5, with prices starting at 299 yuan. Other products such as the Honor LCSHE X7i earphones, Honor Ikarao Bluetooth speaker mini, Honor WhizKid children's watch 2i, Honor Haylou Watch Active Edition, and Honor Xiaopai Smart Camera Pro were also showcased at the conference, bringing consumers a rich smart living experience.