The Honor Magic flagship new product launch event was officially held at the "Spring Cocoon" Stadium in Shenzhen Bay Sports Center. Four new Magic flagship products, including the Honor Magic V3, Honor Magic Vs3, Honor tablet MagicPad2, and Honor MagicBook Art 14, were officially released, bringing surprises to consumers.

As a true embodiment of a slim and powerful folding flagship, the Honor Magic V3, which is more powerful and thinner, has become another milestone in Honor's technological innovation and represents the cutting edge of extreme technology. This time, the Honor Magic V3 has brought the industry's first slim folding screen solution, the Honor Luban architecture, through cross-industry innovation. It uses 19 innovative materials and 114 innovative micro-structures, reducing the folded body thickness to 9.2mm, once again setting a new record for the slimness of folding screens. It solves the problem of making folding screens thin and strong at one go, reconstructs the slim experience and interactive experience of folding screens, and leads the folding screen category into a new cycle of innovation. The Honor Magic Vs3 also achieves a breakthrough in the slim experience with a body thickness of 9.8mm, while matching the image, endurance, and AI interactive experience of a straight-screen phone, making it the best choice for straight-screen users to switch to a folding screen.

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The Honor Magic V3 is available in four trendy colors: Silk Road Dunhuang, Tundra Green, Qilian Snow, and Velvet Black, with three configuration versions: 12GB RAM+256GB ROM, 16GB RAM+512GB ROM, and 16GB RAM+1TB ROM, priced at 8999 yuan, 9999 yuan, and 10999 yuan respectively. The Honor Magic Vs3 is available in three trendy colors: Qilian Snow, Tundra Green, and Velvet Black, with three configuration versions: 12GB RAM+256GB ROM, 12GB RAM+512GB ROM, and 16GB RAM+1TB ROM, priced at 6999 yuan, 7699 yuan, and 8699 yuan respectively. The Honor Magic V3 and Honor Magic Vs3 will start pre-sale at 16:18 on July 12th, and will be sold for the first time simultaneously at the Honor Mall, major authorized e-commerce platforms, Honor experience stores, and authorized retail stores at 10:08 on July 19th.

Slimness is the first technological strength of folding screens, and Honor has always been a leader in slim folding screens. Folding screens are an important innovative form in the field of smartphones. Over the past six years, domestic mobile phone manufacturers have continuously explored and innovated in the field of folding screens, promoting the category from a niche market to a mass market. Since Honor entered the folding screen field, it has deeply understood consumer needs and continuously broken the boundaries between folding screens and straight-screen phones with a reconstructive mindset. The technology of slim folding screens has become an important technological asset of Honor's folding screens, continuously promoting and leading the innovation wave of slim folding screens.

Honor's first folding screen, the Honor Magic V, became the thinnest folding screen product of its time with a body thickness of 14.3mm when it was released; the Honor Magic Vs adopted a brand-new self-developed "Luban Zero Gear Hinge" and a variety of aerospace-grade lightweight materials to become the lightest folding screen of the year; the Honor Magic V2 series, with a body thickness of only 9.9mm, led the first entry of the inner-folding large-screen phone into the "millimeter-level" era, achieving a thinner folding screen than a straight-screen phone. The slim record has not been broken for 12 months and has become a groundbreaking major disruptive innovation in the history of smartphones, promoting a steady increase in the market share of folding screen products in the smartphone market. Today, one year after the launch of the Honor Magic V2, the Honor Magic V3 once again leads across generations, setting a new millimeter-level slim record with a body thickness of 9.2mm, further challenging the upper limit of folding screen slimness, and achieving another breakthrough and leadership in slim folding screens.

With the development of slim folding screen technology becoming more mature, the combination of slimness and strength in the folding screen category has become a new round of innovative development trends. Honor has crossed the technological gap of folding screens, and the industry's first slim folding screen solution, the Honor Luban architecture, has been launched. With cross-domain innovative thinking, it applies 19 innovative materials and 114 micro-structures, accumulating strength across six major fields, becoming a master of high-tech materials. While achieving an extremely slim body, it solves the industry's technical problems of balancing slimness with long battery life and reliability at one go, achieving a true integration of slimness and strength in folding screens, and once again reconstructing the folding screen experience.

Cross-domain thinking innovation reconstructs the slim experience of folding screens, and the Honor Luban architecture achieves the integration of slimness and strength.Honor has for the first time adopted the space special fiber, acclaimed as the "King of Fibers," and introduced this material to the smartphone industry. While creating the thinnest and lightest body back cover, the entire device is endowed with exceptional impact resistance, injecting new imagination into the future of slim and lightweight mobile phones. The second-generation shield steel structure of Honor constructs a slim and sturdy hinge mechanism, achieving a worry-free folding of 500,000 times, with further optimized crease performance. The newly upgraded Honor Diamond Rhino Glass and Honor Flexible Armor make the internal and external screens more robust, reliable, and resistant to wear and drop, providing more stable protection. The industry's first application of pure titanium heat dissipation VC brings stronger cooling effects, effectively addressing the pain point of localized high temperatures on the phone's surface.

Furthermore, the Honor Magic V3 supports IPX8-level water resistance, being the only folding screen product in the industry to pass the 2.5-meter water resistance certification. The Honor Magic V3 supports 66W wired charging and 50W wireless charging, making it the first product in the slim folding screen category to support wireless charging. At the same time, the third-generation Qinghai Lake battery's silicon content reaches 10% for the first time in the industry. The Honor Magic V3 has passed the all-day endurance certification by the China Quality Certification Center, bringing a more lightweight and longer-lasting folding experience. In terms of imaging, there is a significant upgrade as well; the millimeter-thin body supports periscope telephoto, and the powerful full-focal-length imaging capability allows the folding screen photography experience to leap forward.

In terms of communication, the Honor Magic V3 becomes the first folding screen product equipped with Tiantong satellite communication, enabling voice calls and two-way SMS transmission, giving the slim folding flagship the capability of satellite communication as well. In addition, the Honor Magic V3 is the first to release a dual-satellite version, marking the first time an Android phone supports dual-satellite communication. At the same time, Honor collaborates with Gaode Maps to empower each other's technology, pioneering more efficient wilderness assistance methods for users, with this feature planned to be launched later.

Any sufficiently advanced technology is indistinguishable from magic. Honor continues to delve into folding screen innovation technology, covering material science, structural design, battery technology, and other multi-dimensional systematic innovations, bringing consumers a more lightweight and powerful folding screen experience on the Honor Magic V3 and Honor Magic Vs3.

In the era of AI, as a leader in edge AI, Honor considers the value of edge AI from the perspective of enabling individuals, achieving a two-way empowerment of AI and folding screens in various dimensions such as large screens, eye protection, security, performance, imaging, and interconnectivity. This breaks the boundaries of imagination and reconstructs the folding screen interaction experience, leading the transformation of the folding screen AI experience.In the field of health display, Honor has taken the lead in deep exploration. In 2023, Honor officially released its first-generation Oasis Eye Protection Screen, pioneering the trend of eye protection in smartphones and leading the race for eye care in smart terminals. To further address the industry challenge of the contradiction between smartphone screens and eye protection, Honor collaborated with Beijing Tongren Hospital to empower the Oasis Eye Protection Screen with end-side AI for a comprehensive upgrade. The industry's first vision-relaxing Oasis Eye Protection Screen simulates the effect of a defocusing lens, and the AI defocusing eye protection technology is launched for the first time, promoting the thickening of the choroid after watching the screen for 25 minutes, providing more relief to the eyes and achieving a revolutionary innovation in eye protection technology in the field of smartphones. On the other hand, Honor, after in-depth insight into consumer needs, in collaboration with the Ophthalmology and Otolaryngology Hospital affiliated with Fudan University, launched the dry eye-friendly Oasis Eye Protection technology for the first time. With the support of AI underlying technology, it identifies dry eye risks and actively adjusts the display, effectively solving the pain point of dry eyes.

Honor takes screen technology as the foundation and human-centric experience as the goal, ushering in the era of eye protection for electronic terminals in the AI era.

In terms of AI interaction, the newly upgraded Honor MagicOS reconstructs the operating system through Honor's end-side AI, fully evolving the value experience on folding screens. The newly upgraded "Any Door" AI interaction feature is first launched on folding screen products, bringing a more convenient AI experience; the newly launched "Four Images at a Glance" feature makes it easier to compare and select photos, making the process of choosing the best photo from hundreds more efficient and convenient. In addition, the newly covered "Smart Capsule" covering eight major scenarios, AI end-side noise reduction, four big screen applications, and big screen gaming experiences make the lightweight folding screen smarter, more intuitive, and more user-friendly.

Honor's folding screen family leads the way, with a multi-tiered layout leading the era of folding main machines.

In addition to the Honor Magic V3, the Honor Magic Vs3 is also thin and powerful. With a slim body of 9.8mm, it rivals the experience of a flat screen in terms of reliability, endurance, eye protection, and imaging, further lowering the entry threshold for consumers to try folding screens and becoming the best choice for flat screen users to switch to folding screens.

Honor's folding screen family has now completed a full layout, including three folding forms: horizontal inward folding, horizontal outward folding, and vertical folding, covering four products: Honor Magic V3, Honor Magic Vs3, Honor Magic V Flip, and Honor V Purse. Through the perfection of the full product matrix and the layout of multi-level prices, it further opens up multiple incremental spaces in the folding screen market, leading the folding screen race comprehensively, driving the upward explosive growth of the folding screen market, and opening a new chapter of high-quality development for folding screens.

With forward-looking innovative thinking, Honor has insight into the future evolution of smartphones, continuously increasing R&D efforts, cross-industry innovation, and close collaboration with industry chain and university partners to continuously promote the development and upgrading of folding screen technology. In the future, Honor will continue to adhere to the concept of open innovation, work with the Chinese industry chain to go global, create more technological miracles, and accelerate to become the world's strongest folding screen brand.